LOCALIZING GLOBAL CONCEPTS: THE ICTSI EXPERIENCE

Evelyn P. Lozada
International Container Terminal Services Incorporated
Presenter

Curriculum Vitae

Evelyn P. Lozada is currently the Senior HRD Manager of International Container Terminal Services Incorporated (ICTSI). She was the past President of the Philippine Society for Training and Development (2001-2002) as one of the driving forces, at that time, to revive the organization after few years of “slumber.” Currently, she’s the President of the Asian Regional Training and Development Organization (ARTDO– International) for year 2004-2005. Evelyn completed her MA Psychology major in Guidance and Counseling at De La Salle University, and was a part-time professor at San Beda College and Saint Scholastica’s College teaching subjects in the field of Human Resources. 

Description of the Talk

The employees’ ability to absorb and apply new learning is one of the factors to the success of a training program. At the Manila flagship operation of International Container Terminal Services, Inc. (ICTSI), majority of its employees, mostly port workers, have no formal education. ICTSI, being a global company, has tapped the latest training programs available in the market such as Stephen Covey’s 7 Habits of Highly Effective People Program and the Work Attitude and Values Enhancement Program or WAVE among others. But will this work for ICTSI considering the level of education attained by most employees?

As most of these programs are in English and the concepts, especially the examples used, are Western, ICTSI went down to the grassroots by "localizing" high end training programs tailor-fit to the Filipino port worker.