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SCA’s INNOVATIVE APPROACHES IN LEADING
ORGANIZATIONAL TRANSFORMATION

Armando A. De Guzman

SCA Hygiene Products Corporation

Presenter 1

Curriculum Vitae

Mr. Mandy de Guzman is a VP-Senior Finance Executive with extensive experience in various American and European multinational companies.  His professional background includes senior financial management responsibilities, as well as the management of other corporate support functions such as Human Resources (HR), Information Technology (IT), Logistics and General Administration.  In addition, his expertise covers Strategic Planning Management, Business Leadership, Controllership and Treasury, Training and Organizational Development and Change Management.

Mr. de Guzman is a Certified Public Accountant holding a Masters Degree in Business Administration  from the University of the Philippines.

Description of the Talk

As a multinational fast-moving consumer goods company, SCA Hygiene was confronted with the challenge of stiff competition, which called for nothing less than organizational transformation. Driven to change from the inside out, the company’s management committee engaged themselves in redefining business strategy, conducting a thorough  organizational review, and crafting an organization development / change management plan. At the core of these efforts were the company’s global leadership thrusts and a local communication drive, which entailed each Mancom member to actively champion a facet of the transformation.

Performance indices such as productivity, cost effectiveness, and growth in revenues and market share showcase the success of the company’s initiatives. Today, Softee, Tork, and Tena have become part of everyday life.


 

2004 PSTD NATIONAL CONVENTION

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